Last updated: [02 December 2025]

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This Cookie Policy explains how People in Focus (“we”, “us”, “our”) uses cookies and similar technologies when you visit pplinfocus.com (the “Site”).

By using our Site, or by accepting cookies through our cookie banner, you agree to the use of cookies as described in this Policy. If you do not agree, you may adjust your cookie settings using your browser or the cookie banner (where available).

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1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function correctly and improve your browsing experience by remembering preferences, enabling certain features, and collecting analytics.

We may also use similar technologies such as:

• Web beacons

• Pixels

• Local storage

• Tags and scripts

These operate in similar ways to cookies.

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2. Types of Cookies We Use

We use several categories of cookies on this Site:

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2.1 Strictly Necessary Cookies

These cookies are essential for the Site to function properly. They enable:

• Basic page navigation

• Security features

• Access to protected areas

These cookies cannot be disabled via our cookie banner but can be disabled in your browser (although doing so may break essential functions).

2.2 Performance & Analytics Cookies

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These cookies help us understand how visitors interact with our Site. They may collect:

• Page views

• Time spent on each page

• Clicks and scroll behavior

• Browser and device information

We use this information to improve content quality, page performance, and user experience.

Analytics cookies may come from:

• Google Analytics

• Other analytics services (if used)

Where required by law, we only activate analytics cookies after receiving your consent via the cookie banner.

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2.3 Advertising & Personalization Cookies

If Google AdSense or similar advertising tools are enabled, these cookies:

• Deliver relevant ads

• Avoid repeating the same ad

• Measure ad effectiveness

• Build limited interest profiles (depending on consent)

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These may include:

• Google advertising cookies

• The DoubleClick cookie

• Third-party ad partner cookies

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You can manage Google ad settings at:
https://www.google.com/settings/ads

Where applicable, our cookie banner lets you choose between:

• Personalised ads

• Non-personalised ads

• No advertising cookies

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3. Third-Party Cookies

Some cookies on our Site are placed by third parties, including:

• Google (AdSense, Analytics, Tag Manager)

• Other service providers helping us deliver functionality or measure performance

These third parties may collect data about your online activities over time and across websites.

We do not control these cookies directly, and their use is subject to their individual privacy and cookie policies.

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4. Managing Cookies

You can manage or disable cookies in several ways:

4.1 Using Our Cookie Banner (for visitors in applicable regions)

Depending on your location, you will see a cookie consent banner when visiting the Site for the first time.
Through this banner, you can:

• Accept all cookies

• Reject non-essential cookies

• Manage cookie preferences

• Change your consent later (if the banner provides a preference center)

This is required under GDPR and ePrivacy regulations for EU users.

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4.2 Browser Settings

You can also manage cookies directly in your browser settings.
Most browsers allow you to:

• View and delete cookies

• Block cookies from specific websites

• Block all cookies

• Receive notifications before cookies are stored

Links to cookie settings for common browsers:

• Chrome

• Safari

• Firefox

• Edge

• Opera

(Instructions vary by version and device.)

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4.3 Opting Out of Google Advertising Cookies

You may opt out of personalised advertising using:

• Google Ad Settings: https://www.google.com/settings/ads

• The Digital Advertising Alliance (US)

• The European Interactive Digital Advertising Alliance (EU)

Note: Some opt-outs apply only to the browser/device you use.

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5. Data We Collect Through Cookies

Depending on the cookie type, the following data may be collected:

• IP address (possibly anonymised)

• Device and browser information

• Pages viewed

• Click and scroll patterns

• Referrer URLs

• Ad impressions and interactions

• Consent preferences

This data is used only for the purposes described above.

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6. Legal Basis for Using Cookies

Under GDPR, we use:

• Consent for analytics, advertising, and optional cookies

• Legitimate interest for strictly necessary cookies

Visitors in jurisdictions requiring consent will be shown a cookie banner upon their first visit.

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7. International Data Transfers

Cookies placed by third parties such as Google may involve transferring data outside the EEA.

Where this occurs, appropriate safeguards are applied, including:

• Standard Contractual Clauses

• Adequacy decisions

• Equivalent protections per applicable laws

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8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time.
The “Last updated” date at the top of this page indicates when the latest update was made.

Material changes may be highlighted on the Site or indicated in the cookie banner.

9. Contact

If you have questions about this Cookie Policy or how we use cookies, you can contact us at:

📧 pplinfocus@gmail.com
People in Focus